The “Gelato World Tour” brings to Dubai two well renowned 100% italian brands thanks to the synergy between Carpigiani’s ice-cream and Giulio Barbieri’s festival tents.
The fourth stop of the Carpigiani World Tour, organised by Company CARPIGIANI, the leading manufacturing company for ice-cream production machines, will shortly land in sunny Dubai, United Arab Emirates, to carry on with its mission to promote “gelato”: fresh, genuine and nutritious, gelato is not to be confused with ordinary, mass-produced “ice-cream”.
Giulio Barbieri’s trade festival tents as the crowning feature of the workshops
For the setup of this unique event, dozens of custom Carpigiani trade festival tents by Giulio Barbieri S.r.l. were used. This 100% Italian brand is internationally recognized for the originality and elegance of its style, perfectly in tune with the leitmotif of the “Gelato World Tour,” which highlights the characteristics of the “Made in Italy” product: genuineness and high quality.
In this instance, the synergy between Giulio Barbieri and Carpigiani proves to be a winning combination, creating a fun and creative village-laboratory. Here, selected gelato makers compete in a gelato production contest within custom trade fair gazebos adorned with captivating graphics, offering comfortable tasting points. It’s truly an oasis of freshness in the desert.
