News / Giulio Barbieri S.r.l. and Serge Ferrari Group celebrate 30 years of collaboration

Giulio Barbieri S.r.l. and Serge Ferrari Group celebrate 30 years of collaboration

This November marks the 30th anniversary of the collaboration between Giulio Barbieri S.r.l. and Serge Ferrari Group.

The European leader of modular shading structures and the French-based multinational specialized in flexible composite material technology have joined forces three decades ago.

Since then, Giulio Barbieri S.r.l. has exclusively utilized Serge Ferrari Group’s PVC canvas for its tents and shading canopies, thus proving the strong commitment to high-quality, innovation, and durability of the solutions provided to its clients.

Serge Ferrari + GB 2020

Giulio Barbieri


“We are delighted to have reached such a milestone,” commented Giulio Barbieri, Founder & CEO of the Italian homonym brand.

“Our partnership is a powerful combination. Both companies focus on delivering a wide range of avant-garde and sustainable products that anticipate trends and provide a plethora of creative solutions for the market, without ever compromising quality and customer satisfaction. I have no doubts that the next years will see us reach new heights together and I very much look forward to it”.

Sébastien Ferrari



“We are very happy and proud of the common fruitful story which started thirty years ago with Giulio Barbieri S.r.l and we confirm our strong interest to continue in the future this mutual adventure without rest.

We have many opportunities ahead of us to develop the technical added value of new applications and new concepts to strengthen in this way the link with the market and with our customers”, said Sebastien Ferrari, Chairman & CEO of the Serge Ferrari Group.



Their state-of-the-art products have been displayed at iconic events, such as Queen Elizabeth’s 60th Coronation anniversary, the London Olympics, the 40th anniversary of the Republic of Cameroon and, more recently, the Diriyah Season in Saudi Arabia amongst others.


About Giulio Barbieri S.r.l.

Giulio Barbieri S.r.l. is the European leader in the design and production of modular shading structures in aluminum. With over 30 years’ experience its product offer spans from event canopies to pergolas, retractable tunnels, carports and charging stations for electric vehicles that are designed to protect and enhance outdoor spaces.

Since its establishment in 1989, the company has worked alongside its clients as one team with a shared ambition to achieve extraordinary results by creating a vibrant ecosystem and redefining the industry’s standards.


About Serge Ferrari Group

The Serge Ferrari Group designs, develops, and manufactures innovative composite materials for lightweight architectural and outdoor applications in a global market estimated by the Company at around €6 billion. The unique characteristics of these products make them ideal for technical applications in three fields: architecture, specialties for industry professionals, and composite membranes for the consumer market. Its main competitive advantage is based on the implementation of differentiating proprietary technologies and know-how.

The Group has manufacturing facilities in France, Switzerland, Germany, Italy and Asia, and it operates in 80 countries via subsidiaries, sales offices and a worldwide network of over 100 independent distributors.


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